FENDI can be traced all the way back to 1925, when couple Adele and Edoardo Fendi opened their fur and leather goods shop in Rome, Italy. Not long after, when sound was introduced into film and a second wave of popularity swept over cinema, was fur also introduced into the film industry and Fendi's furs quickly became the symbol of cinematic glamour. In 1946, the five Fendi daughters joined the design team, building upon their family's traditional Italian craftsmanship with innovative design. Alongside Silvia Venturini Fendi (accessories and menswear Creative Director), Karl Lagerfeld joined the house as Creative Director for fur and RTW in 1965. Lagerfeld introduced "fun furs," revolutionizing the face of fur into something a little less overwhelming with prestige and a little more jovial and amusing; this resulted in the brand’s famous double-F monogram. And in the '90s, Fendi outdid itself again in the realm of cinema, with its "Baguette" bag debut on Sex and the City’s stylish independent female character, Carrie Bradshaw. Turning into the ubiquitous international “It bag,” there are over 1,000 variations in its design now. Modern day Fendi shows off their light sense of humor even more with their furry "bag bugs," a favorite accessory of celebrities and stylists alike.
The feature of the Kan I is the contrast beween the square shape of the body and the femine touch of the studs. It is a fabulous design with an extremely girly details with the bows and ribbons, with an edgy touch.
Made its debut in womens as the brand's first ever character. Angery, sad, smug...the fur bag charms come in all types of expressions and have been added on not only bags, but also shoes and jewelry.
A small boston bag introduced in 2014, the BY THE WAY offers an elegant elongated shape with 2 very short handles. It can also be held on the shoudler, as it comes with a convenient shoulder strap. The material of the bag is calfskin taken from less than 6-month-old calves, which provides a soft touch to the hand and is much more durable in terms to fading than regular leather.
When taken a look of the inside, this model will definitely offer a suprise at how high the quality is of the material and design. It is a popular bag for its elegant single handle and conservative look. The bag can be closed by turning the palladium plated lock with one hand.
Originally designed by Silvia Venturini Fendi for the Fall 2012 collection, the splendid, sophisticated new Fendi 2Jours bag has been introduced into the main collection and reissued in special editions for the Milan runways. Its versatility and enduring style is reflected in the name—a play on the dualism concept each Fendi design embodies—the number 2 and the French adverb "toujours," which means "always."
The SELLERIA is a model that is often seen in colllaborations with other models from FENDI, such as the LEI SELLRIA. It changes any model into a much more relaxed version, as the SELLERIA changes the shape to one that dips in the middle, giving a more casual yet elegant impression.